As both a keynote speaker and moderator Anneloes van Gaalen has given lectures and moderated debates on such diverse topics as (independent) entrepreneurship, personal branding, street art and the Ridiculous Rules that govern the world of design, fashion, advertising, web design and typography.


Clients include: 

TEDXAmsterdam, WomenINC, Pakhuis de Zwijger, MINT, CreativeMornings, TOMS, Modefabriek, BrandedU, Amsterdam Fashion Institute, Willem de Kooning Academy, Humanity House, Harper's Bazaar Network Academy and Pecha Kucha.



As a PR & Branding specialist Anneloes van Gaalen has worked for a wide variety of clients, including charities, private companies, governmental organizations, festivals, trade publications and magazines. Services range from consultancy to press releases and complete PR events.


Clients include:

BrandNew, Plan Nederland, Amsterdam Museum, LinkedIn, FOAM, Marcel Wanders, BIS Publishers, ZTRDG, TradeMart, Paradiso, Secrid and Lowlands Festival.  



A published author, Anneloes van Gaalen has written several books on (street) art, design, fashion, advertising, branding, new media and travel. She wrote and edited the critically acclaimed Ridiculous Rules series on the rules governing the world of design, fashion, advertising, web design and typography. 


Titles include:

Indie Brands: 30 Independent Bands that Inspire and Tell a Story, LE COOL Amsterdam, Ridiculous Rules series, LOSER, Amsterdam Creative Capital (Marcel Wanders Publishing), Liefde in de Stad (Paradiso) and Dutch Masters.



After receiving her MA and MPhil in English, American Studies and Cultural Analysis, Anneloes van Gaalen started writing for a wide variety of international publicationsShe also worked as editor-in-chief of LE COOL magazine Amsterdam and as a lecturer at AMFI (Amsterdam Fashion Institute). Amongst other things she taught Writing & Editing for Independent Fashion Magazines.



Publications include:

Wired Magazine, Dazed & Confused, ID Magazine, Surface, CODE, BRIGHT, Foam Magazine, Viva, The Mom, CJP, Het Parool, The Observer and The Huffington Post.


As a producer and curator Anneloes van Gaalen organized several museum shows, festivals and (PR) events. She co-curated Dutch Masters, the first ever museum exhibition on street art and urban painting in the Netherlands. She curated French street artist and photographer JR's first exhibition in The Netherlands. She also served as the associate producer on the award-winning documentary Faces. 


Clients include: Amsterdam Museum, GEM, FOAM, Lowlands Festival, ZTRDG, LE COOL, Curated, VPRO and Pieter van Huystee Film.  



For bookings, interviews, collaborations or other requests:




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