September 26 2011
For the past 2 1/2 years
Annneloes van Gaalen has researched the indie brand phenomenon.
Late november the book Indie Brands will be published in which 30
independent brands that inspire and tell a story are
highlighted.
The book shows the creative people behind the brand,
the visual eye candy they create, the space they work in and the
inspiring items they surround themselves with. The brands literally
come from all over the world and vary in size – from one-man
brands to medium-sized corporations. And they all sell different
products. But as true indie brands they share three important
characteristics: they’re independent, they have a story worth
sharing and they all understand the magic of marketing.
Some of the brands featured in the book have been
around for years, others have only just started, but they all tend
to opt for the road less traveled. This not only makes for good
stories, but also results in some sound advice. Consider this
book an all-access pass into the world of indie brands, which is
bound to inspire creative minds and other indie entrepreneurs in
the making.
The book includes interviews with Erik Kessels
(DO), Jake Nichols (Threadless) and Nalden (WeTransfer) to
name but a few.
Check out the site for more info on the book and
indie brands in general.
